An award winning team of international designers and engineers ensure that each product is created with uncompromising detail and unparalleled design. The company founded in 1983 distributes over 5,000 products under ELK Lighting, Landmark Lighting, Sterling Industries, Baldinger, Dimond Lighting, Artistic Lighting, HGTV Home, Trump Home, Historic Royal Palaces, Biltmore Estates, and Mary Kate and Ashley brands. Products are available at a network of lighting and furniture showrooms, electrical wholesale distributors, department stores and specialty home improvement companies throughout the world.
The Trump Organization and its lighting partner, ELK Group International, have expanded the Trump Home collection of portable and hardwire lighting to include decorative mirrors. The new mirror introductions will be shown at Las Vegas Market, which runs from July 30 through Aug. 3, and will be marketed under Sterling Industries, a division of ELK Group International.
“The Trump Home collection resonates with the aspirational customer and with our new introductions this market we’re able to offer even greater value. Decorative mirrors were a natural next step and will complement and strengthen our existing business. Luxurious, quality designs at an affordable price point is what has made this collection so successful,” said Cathy Hoffman Glosser, executive vice president of global licensing for The Trump Organization.
“In this latest release, we transcend the boundaries of innovation and style while carefully capturing the essential elements of the Trump Home flair,” said Bradford Smith, CEO of ELK Group International. “I’m thrilled that customers are offered such a luxurious array of additional choices that may help facilitate the introduction of fresh design elements to their décors.”
The Trump Home collection includes mattresses, lighting, bath textiles and accessories, and crystal barware, stemware and giftware.
Trump Home lighting and mirror collections will be available for viewing at the new ELK showroom located in Building A, Suite 416. It was announced in March 2012 that ELK would be transitioning into the 10,176-sq.-ft. space as a result of the company’s aggressive expansion over the past two years with the acquisitions of entities such as Sterling Industries, Bailey Street and several other lighting distributors.